basitmasood999@gmail.com LinkedIn ↗

Selected work · 2016 – Present

Hall of fame.

30+Products
6M+Users
110+Countries
2Exits
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2020 – 2024 · Founding Designer → Head of Product Design

01SadaPay.

Pakistan's first fintech exit. Four years, zero to $50 million.

4M+users $1B+yearly 700Kwaitlist $50Macquisition
Read the SadaPay story →
SadaPay

Founding Designer · Dec 2020 – Aug 2024

2024 – Present · Head of Product Design

02ZAR.

An instant wallet. 110 countries. Backed by a16z.

300K+users 110+countries $20MSeries A 670+components
Read the ZAR story →
ZAR

Head of Product Design · Nov 2024 – Present

2023 – 2024 · Lead Product Design Consultant

03Walking the Talk.

Six tools. Two hundred Fortune 500s. Acquired by ZRG.

200Kleaders 40countries 50K+Taylor DB ZRGacquisition
Read the WTT story →
Walking the Talk

Lead Product Design Consultant · 2023 – 2024

The rest of the ledger

Also.

Consulting engagements, product designs, and the quieter work that didn't make headlines.

  1. 04

    Abu Dhabi Islamic Bank

    Lead Product Designer · 2022 · Remit! by Visa, open banking, design ops & governance for the Middle East's leading Islamic bank.

    1M+App users →
  2. 05

    Bolt VPN

    Lead Product Design Consultant · 2021 · Brand overhaul, UI/UX transformation, and paywall optimization via Galixo AI.

    25M+Downloads →
  3. 06

    GoCompliance with Oracle

    Lead Product Design Consultant · 2020 · 1B+ component database, 70% less manual effort, serving 200+ clients globally.

    200+Enterprise clients →
  4. 07

    Xpence Business Banking

    Product Designer · 2019 · Expense management, virtual cards, spend analytics for SMEs in the Middle East.

    50K+Business users →

and many more…