Head of Product Design
BASIT
MASOOD
0 Users across products
0 Funding raised
0 Products shipped
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Head of Product Design
Selected Work
The products I built, the teams I grew,
and the systems that outlasted me.
SadaPay acquired by Papara — Founding Designer → Head of Product Design
$50M ACQUISITION. PAKISTAN'S LARGEST NEOBANK.4M+ users · $1.5B+ processed yearly · 700K viral waitlist · Team of 8 · Nukta design system · Acquired by Papara
ZAR, a Solana wallet — Head of Product Design
A $20M-FUNDED STABLECOIN WALLET FOR THE NEXT BILLION USERS.a16z · Dragonfly · Coinbase · VanEck · 200K+ users · 110+ countries · Techtonic design system · MACHINA AI suite
Walking the Talk acquired by ZRG Partners — Lead Product Design Consultant
6 CULTURE & PSYCHOMETRIC ASSESSMENT TOOLS FOR 200+ ORGANIZATIONS WORLDWIDE.40 countries · Multi-dimensional data platform · Enterprise SaaS · Acquired by ZRG Partners
What they say
Thoughts
Design isn't going anywhere — but the designers who refuse to evolve might. After building an AI agent suite from scratch, here's what I actually learned about where design sits in the age of automation.
ReadOut of every 12 candidates, only 1 gets through. Here's what I look for and why most portfolios tell me nothing.
ReadNukta, Xperia, Techtonic — three systems, three lessons in building things that survive your departure.
ReadStanding in shops for hours taught us more than any user test ever did.
Read