Essays · 2025 – Present
Opinions, lessons, and things I wish someone had told me earlier — about design leadership, AI, hiring, and the systems behind product work.
All articles · 4
March 2026Design isn't going anywhere — but the designers who refuse to evolve might.
Out of every twelve candidates, only one gets through. Here's what I look for — and why portfolios aren't the answer.
Nukta, Techtonic, and the quiet discipline of building a system the next person can run without you in the room.
Standing in shops for hours taught me more than any moderated user test ever could.
Spoken · 2
Two podcast conversations about design leadership, AI, and shipping fintech UX in Pakistan.