Consulting · Currently available
For product teams shipping faster than design can keep up.
Design systems. AI workflows. Agent products. Team workshops.
If you're nodding at any of these
The services
AI-assisted workflows so engineers self-serve from your design system. No designer bottleneck.
Production-grade systems with tokens wired to code. Governance and AI-readiness built in.
Fractional senior leadership — strategy, hiring, reviews. Without the full-time Head-of-Design hire.
Design products where the primary user is an AI agent, not a human. Agent UX, oversight interfaces, and AI brand systems.
The engagement
Team interviews, product + system audit. You leave with a diagnosis brief.
Scope locked. Skeleton ships fast. Regular demos.
In-file pairing with your team. By the end, they own it.
Optional monthly retainer for strategy + ad-hoc advisory.
What they said
SadaPay was praised for how well designed the product is — this is thanks to Basit and the exceptional design team he built.
Basit is an insanely good UX designer. He built the foundations of the SadaPay mobile experience, recognized as world-class.
He added value from day one. He's a fearless problem solver.
Engagement shapes
For specific problems
Scoped engagement. Fixed scope, fixed outcome. Agree on "done" before we start.
For ongoing leadership
Senior leadership without the full-time hire. Weekly presence, hands-on when it matters.
For teams with designers
Strategic guidance, no hands-on work. Light touch, high leverage. I point; your team builds.
For design teams
Teach your designers to ship with AI. Claude Code, agent workflows, design system × AI integration — plus leadership, hiring, and research. Modular curriculum, customized to your team.
Every engagement starts with a free 30-minute call. No minimums, no catch.
Currently available for new clients
Free 30-minute call. I'll tell you straight if I can help.
Based in UAE · Working with teams worldwide